Prega News: #GoodNewsIsGenderFree because a healthy baby is what matters most
Why do we still worry about a baby’s gender? This Mother’s Day 2019, it’s time to take a stand. Prega News celebrates gender-free good news because a healthy baby is what matters most. #GoodNewsIsGenderFree #PregaNewsMeansGoodNews
Prega News- a pregnancy detection kit, manufactured and marketed by Mankind Pharmaceuticals, is a category leader. For years, it has been bringing ‘good news’ to soon to be mothers. And, to take this relationship forward, Prega News launched its new campaign #preganewsmeansgoodnews targeting the Indian families and their regressive mindsets.
Gender inequality is a pertinent issue prevailing all over the world; however, its presence in India is far more complex. The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to nothing but grave consequences that curbs the nation’s growth. But, with this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. They request their audiences to wish for a healthy child, irrespective of their child’s sex.
Credits
Brand: Mankind Pharmaceuticals
Product: Prega News
Campaign: #PregaNewsMeansGoodNews
Advertising Agency: ADK Fortune
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Account Management: Shruti Negi, Itee Gupta
Director: Viveck Daaschaudhary / Elements
Tags:
ADK Fortune, Prega News, Health, Mother’s Day, Mother’s Day campaigns, Mother’s Day Ads, Pregnancy detection kit, Mother’s Day 2019, Mankind Pharmaceuticals, Mother’s Day 2019 campaign
