Pride Of Africa Flag campaign which represents the diversity of Africa’s LGBTQ+ME community

Johannesburg Pride – Pride Of Africa Flag. At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders.

Credits
Advertising Agency: Joe Public United, South Africa
Campaign: Pride Of Africa Flag
Group Chief Creative Officer: Pepe Marais
Strategic Director: Mike dos Santos
Executive Creative Director: Simone Rossum
Creative Directors: Christo Krüger, Daryn Drake
Senior Designer: Emarie Gouws
Digital Designer: Andre Lopion
Animators: Andre Lopion, Gareth O’Callaghan, Jiri Miovsky, Maxene Booysen
Senior Copywriters: Jared Milne, Cameron Fraser
Business Unit Director: Emma Dougherty
Senior Consultant: Neela Bamberger
Photographers: Johan Venter, Mike Bets, Manuel Lopes, Tshepo Mogorosi
Videographers: Matt Bouch, O’Brien Manana / Soulfilter Productions

Tags:
Design, South Africa, Public Interest, NGO, Johannesburg Pride, Joe Public, LGBTQ+ME community, LGBT, Pride of Africa