Rajasthan Tourism’s ‘Jaane Kya Dikh Jaaye’ Ad Campaign compels you to backpack right now to see the lesser known sides of this massive state.
If India is a traveller’s dream, then its 29 states are a country within themselves. After the colourful tales of Madhya Pradesh; exotic scenes of Kerala; vast landscapes of Gujarat; breathtaking beauty of North Eastern States, ladies and gentlemen, it’s time to witness the inviting landscape of Rajasthan.
The multi-crore rupees media campaign aims to double the footfalls in the state from the existing 1.5 million to 3 million by 2020. This mega advertising campaign kick-starts the ambitious plans of the Rajasthan government to herald Rajasthan 3.0, which is not only about landscape, harsh terrains, heritage forts but an integrated approach focussed around experience, infrastructure, cleanliness, security and marketing.
This creative campaign showcases Rajasthan through the eyes of different travellers and aims to highlight some of the lesser known facets of this historic state. Given the vastness of this state and its diversity, every traveller is sure to find and spot his own mini version of Rajasthan. From Meerasthan (a small girl transports into her own world of awe and wonder as she goes for a hot air balloon ride with her father), Aryasthan (Rajasthan as seen through the eyes of a Arya and his friends marooned in the centre of a desert) to Huansthan (a Chinese traveller stands bewitched by the epic scale and never ending walls of Kumbalgarh Fort, her Great Wall, but away from China), these series of videos capture everything Rajasthan has to offer you- warm people, amazing sunsets, stunning landscape and the diversity at every step.
Aryasthan – Rajasthan Through Arya’s eyes
Place: Thar Desert
Binoysthan – Rajasthan Through Binoy’s eyes
Place: Kuldhara – A haunted village in Jaisalmer
Janesthan- Rajasthan through Jane’s eye
Place: Garadia Mahadev
Meerasthan- Rajasthan through Meera’s eyes
Huansthan – Rajasthan Through Huan’s eyes
Place: Kumbhalgarh fort in Udaipur
Credits:
Brand : Rajasthan Tourism
Product Group : Travel & Tourism
Name of Agency : Ogilvy & Mather
Piyush Pandey – Executive Chairman & Creative Director, South Asia
Mahesh Gharat – Group Creative Director
Azazul Haque – Group Creative Director
Makarand Joshi – Senior Creative Director
Abhay Manachekar – Assistant Creative Director
Hemal Sirsikar – Creative Controller
Sandip Gaikwad – Senior Art director
Adwait Kulkarni – Copy Supervisor
Prasad Gurav – Art Director
Akshay Gawde – Art Director
Account Management:
Vivek Verma – Senior Vice President
Pooja Jaggi – Group Account Manager
Shoaib Alim – Account Supervisor
Vaishali Upadhyay – Account Executive
Maria Suratwala – Assistant Account Executive
Production House: Nirvana Films
Director: Prakash Varma
