#DrivingSmiles – Renault drives in a Diwali Surprise to make the festival special

Renault’s Driving Smiles initiative, this year brand decided to make the festival special for some Delhi University students who couldn’t go home for Diwali. Along with their creative agency, Law & Kenneth Saatchi & Saatchi, they organised a Diwali Surprise party for the hostellers of the Faculty of Management Studies (FMS), one of India’s top 5 Business schools.

Diwali is a time for homecomings, when families and friends come together to celebrate. But spare a thought for those who can’t make it home for Diwali. #DrivingSmiles

Renault surprise diwali | #DrivingSmiles

On Diwali day, Renault paid a visit to the FMS campus. The otherwise bustling campus was deserted, with just a handful of students still in the hostel. A host went around the campus handing out invitations to a surprise Diwali party. The students were given 10 minutes to get ready, before being ushered into a fleet of waiting Renault KWIDs and driven to a grand party arranged specially for them.

Watch the video

Credits:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Srijith Nambiar, Thomas George, Sandeep Salunkhe
Sr. Vice President: Vivek Duggal
Account management: Shazia Shaikh, Kartik Nikam, Vaishali Upadhyay
Head of films: Vijay Kumar Vigamal
Directed By: Vishal Gupta
Production house: Colonial Films

This Campaign is related to:
Autos, Vehicles, Diwali, Renault, FMS campus, India’s top 5 Business schools, Renault KWID, Best Diwali Campaigns, Advertising, On ground Campaigns, Driving Smiles, Automotive ads, Law & Kenneth Saatchi & Saatchi, creative agency, Delhi University, #Renault #Diwali, Renault #DrivingSmiles, #Diwali2017, Colonial Films


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