Rethink Sugary Drink: Ignore the marketing. Find the truth

Regular consumption of sugary drinks can cause tooth decay and, in the long run, unhealthy weight gain, increasing the risk of serious health problems. Yet, the beverage industry continues to entice young Australians into buying their products – using seductive marketing tactics, and sugary drink companies position their products as the key to all aspects of a better life. Rethink Sugary Drink: Ignore the marketing. Find the truth

Know the facts about sugary drinks

Credits
Brand: Rethink Sugary Drink
Campaign Website: https://www.rethinksugarydrink.org.au
Agency: Coffee Cocoa Gunpowder
Creative Partner: Ant Melder
Copywriter: Lewis Clarke
Art Director: Lauren Maneschi
Senior Business Director: Emily Hahn
Head of Design: Chris Clausen
Head of Social: Hayden Wright
Producer: Monique Pardavi
Cancer Council Victoria/Rethink Sugary Drink
Head of Prevention: Craig Sinclair
Head of Media and Communications: Kelly Dienaar
Marketing Manager: Radhika Lucas
Media and Communications Advisor: Natalie Kaplan
Media and Communications Officer: Clare O’Shea

Tasty Films
Director/DP: Brendan Isaac
Managing Director/Executive Producer: Andrew Wareham
Producer: Andrew Leslie
Smith and Western Sound
Executive Producer: Dan Higson
Composer/Sound Designer: Nick West