‘Right To Play’ empowers children to rise above their challenges and find their way back to hope – We Rise
Every day, millions of children face dangerous and difficult challenges that rob them of their dignity and hope. Children are one of the most vulnerable populations and each day millions are oppressed by violence, child labor, early marriage, illiteracy and inequality. To help protect and give these children a voice, Right To Play has launched ‘We Rise,’ a powerful new global fundraising campaign to generate awareness and funds for international programs that honour these children, and give them hope through play-based learning, amplifying a conversation around the organization’s innovative and impactful approach to addressing the crisis of opportunity for children.
The campaign aims to give these oppressed children their own movement by shining a light upon the horrific circumstances these children face every day. From inhumane factory environments to child trafficking – many of their futures are severely limited by violence, exploitation and inequality. Through play-based learning, Right to Play empowers children to rise above these challenges and find their way back to hope.
Credits
Campaign title: We Rise
Client: Right to Play
Agency: BBDO Toronto
Chief Creative Officers: Denise Rossetto, Todd Mackie
VP, Group Account Director: Rebecca Flaman
VP, Brand Planner: Tom Kenny
Copywriter: Domenique Raso
Art Director: Anand Iyer
Account Director: Jaya Rizzi
Account Supervisor: Sagi Mamalider
Design: Mike Nugent
Broadcast Producer: Dena Thompson
Production Company: Skin & Bones
Director: Mark Zibert
Editorial: The Assembly
Editors: David James Findlay, Marka Rankovic
Music, voice direction & sound design: Pirate Toronto
Colour & VFX: Alter Ego
Tags:
Violence, Child Labor, Early Marriage, Illiteracy, Inequality, Awareness Campaign, Fundraising Campaign, We Rise, Right to Play, BBDO, Short Film, TVC
