Samsung looks to ‘The Future’ with its unbelievable displays and more | #DoWhatYouCant
Leo Burnett, in association with Human Music, restored a recording of the classic ‘Que Será Será’ as the soundtrack of Samsung’s latest spot Samsung Galaxy – The future | #DoWhatYouCant. While the music is from the past, Samsung is sure about placing the power to create The Future in the hands of its users.
We think that ‘The Future’ is a film that convincingly shows how Samsung plans to charge ahead with its futuristic features and is in sync with the brand’s forward-thinking ideology. Samsung’s ‘The Future’ also marks the 10th anniversary of its Galaxy smartphones and sets the stage for its most awaited futuristic items like 5G.
Samsung’s The Future spot showcases what all it has in store to make future seamless and more connected – multi-device experiential technology, artificial intelligence, and profound new displays. You can also catch a glimpse of Samsung’s 5G products and foldable display technology that is not yet launched for the audiences. You can also see how Samsung can benefit professionals from designers to tattoo artists, thus paving the way for a new better world.
Credits
Brand: Samsung
Product: Samsung Galaxy smartphones
Campaign: The Future | #DoWhatYouCant
Advertiser: Samsung Global
Pio Schunker: EVP, Global Head Brand Marketing
Sonia Chang: VP, Global Brand Marketing
Yeji Kim: Senior Manager
Daniel Kim: Senior Manager
Alison Han: Senior Manager
Creative Agency: Leo Burnett Chicago
Chief Creative Officer Worldwide: Mark Tutssel
Chief Creative Officer Chicago: Britt Nolan
Executive Creative Director: Tom Scharpf
SVP, Creative Director: Michael Shirley
VP, Creative Director: Sam Bruehl
Creative Director: Travis Klausmeier
Senior Copywriter: Ricky Johannet
SVP, Executive Producer: Scott Kemper
Senior Producer: Bonnie Van Steen
Senior Producer: Michelle Price
Director, Music Production: Chris Clark
Senior Business Manager: Shirley Costa
Business Manager: Anne Paganini
Senior Talent Manager: Mike Hurley
EVP, Worldwide Account Head: Steve Bonnell
VP, Global Account Director: Vesna Siftar
VP, Group Account Director: Barry Fitzpatrick
Global Account Director: Freddy Mota
Global Account Executive: Emery Barnes
EVP, Global Strategy Director: Aki Spicer
SVP, Global Strategy Director: Christopher Bridgland
Global Strategist: Julio Castillo
Production Company: Pulse Films
Sam Pilling: Director
Dav Karbassioun: Executive Producer
Chris Harrison: Producer
Tom Nutting: Production Coordinator
Media Agency: Starcom Worldwide
VP, Director: Giulio Del Bufalo
Business Director: Adam Hughes
Danny Parra: Global Planning and Activation Director
Editorial Company: TenThree
Ellie Johnson: Editor
Visual Effects Company: The Mill
Udesh Chetty: Visual Effects Supervisor
Blake Nickle: Executive Producer
Mike Pullan: Producer
Color Company: The Mill
Fergus McCall: Head of Color
Music Company: Human
Music Arrangement: Thomas Keery
Creative Lead: Morgan Visconti
Executive Producer: James Dean Wells
Tags:
Samsung Galaxy The Future, Electronics, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, Latest Tech News
