Serta: ‘Your Baby Is Your Coupon Sale’ is probably the best gift for sleep-deprived parents’
Newborns take up parents’ much of the 24-hours of a day to the extent that they lose about as much as 350 hours in the first year! Thus, all that parents need is a comfortable sleep, whatever time they do get to sleep. We think Your Baby Is Your Coupon Sale campaign by Serta is a good attempt to make sure that when mom and dad get time to take a nap, they do so in deep comfort.
The brand also wants to eliminate the disappointment of discounted shopping for parents when they go berserk searching for the damn coupon. You never find it when you truly need it, isn’t it? So, Serta launched a brilliant Mother’s Day promotional offer that it called “Your Baby is Your Coupon” sale. Now, all that the parents had to do was bring their babies to a participating retailer and the babies’ mere presence got them a discount or a gift worth up to $300! Not bad at all! And that was not all. Serta gifted new Serta mattresses to moms who delivered a new baby and posted about the good news on Mother’s Day 2019.
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