#SheIsCompleteInHerself – A Women’s Day Initiative by Prega News
Prega News, India’s no. 1 pregnancy detection card from the house of Mankind Pharma, has launched a new campaign #SheIsCompleteInHerself on International Women’s Day, where they are emphasizing and highlighting the sensitive issue of Infertility that exists among women. Over the years, Prega News has been instrumental in bringing joy and smiles to moms-to-be faces, and this campaign is an initiative to spread awareness around this sensitive issue.
In India, 1 out of 6 couples in urban India battles the issue of Infertility. The circumstances and the pressure of the society around hurts the social, emotional, and physical health of the couple, and the consequences are harsher on women. In most cases, the couple suffers in silence with very little support. This Women’s Day, Prega News, urges us to be more sensitive to the issue and make this world a better place for couples battling Infertility.
The video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those facing Infertility. The video features a self-dependent woman and takes care of her family throughout the day, with no questions asked. She selflessly works around the clock to ensure every family member’s happiness. Towards the end, the video depicts a conversation about another family member who is pregnant, and they are discussing possible names that they can keep for the baby. When she feels the void in her life and is suffering the pain of Infertility in silence, she can never become pregnant.
