Stella Artois has changed its name to Isabella Artois for Women Empowerment

For the first time in over 600 years, beer brand Stella Artois has changed its name to Isabella Artois.

The company teamed up with advertising agency CP+B Brazil to launch a temporary rebrand in March as ‘Isabella Artois’ to shed light on Isabella Artois, who took over the role of CEO after the death of her husband back in 1726.

Stella Artois Be Legacy – The History of Isabella Artois

Isabella Artois played a vital role in bringing Stella Artois to where it is right now. Stella Artois Brazil’s head of marketing, Bruna Buás, detailed that the woman broke boundaries and brought influence to the world, even becoming CEO, despite the fact that females were not thrust into the spotlight then.

CP+B Brazil’s general head of account, Renata Wirthmann, stressed the success of Isabella Artois, saying that if women in the current day have not had it easy, imagine the obstacles she faced back in 1726.

Isabella Artois’ name was displayed across the brand’s social channels is a bid to recognize notable women all over the world. A special edition with the new name was also released to the masses.

Source: DesignTaxi

Credits
Title: Isabella Artois
Agency: CP+B BRASIL
Client: AMBEV
Product: Stella Artois
CCO: André Kassu and Marcos Medeiros
Creative Director: Marcelo Rizério and Rodrigo Visconti
Creative Team: Amanda Losi, Camilla Lopes, Carolina Heer, Rodrigo Rocha and Vinny Couto
RTVC: Ana Paula Casagrande and Fabíola Camilo
Art Buyer: Valeria Andrighetti
Planner: Rafael Lavor, Daniel Kolb and Julia Garcia
Account: Renata Wirthmann, Guilherme Grigol, Amanda Gomes and Victor Laureano
Media: Tiago Santos, Renata Andrade, Germano de Oliveira, Bruna Guise, Mariane Aquino and Bernard Xavier
Graphic Design: Robson Ciaramicoli, Marcio Santos and Leonardo Fioravante
Social: Paulo Yanaguizawa
Production Company: Boiler Filmes
Director: Mayra Ferro and Kaká Gonçalves
Director of Photography: André Faccioli
Executive Producer: Gabriel Dagostini
Account at Production Company: Priscilla Sanches, Rachel Buzzoleti and Rebeca Broncher
Editing: Ricardo Quintela
Post Production Company: Célula
Post Producer: Fezão Barbieri
Sound Company: Satélite Áudio
Account at Production Company Produtora: Juliana Costa / Tatiane Ferreira
Conductor: Kito Siqueira / Roberto Coelho
Voice Over: Juliana Calderon
Production Company: Equipe Satélite Áudio
Client Approval: Ricardo Dias, Bruna Buas, Lucas Oliveira and Adriana Parnes

Tags:
Stella Artois, Isabella Artois, Women Empowerment, Packaging Design, Product Packaging, Beer, Alcoholic Drink