Swiggy driving change on Karva Chauth – More powerful than prayer

Swiggy is India’s largest food delivery app, employing over 200,000 delivery partners. However, a lot of their delivery partners don’t wear helmets. To change this behaviour, they used the occasion of Karva Chauth – a festival where women fast and pray for the safety and long lives of their husbands. Their delivery partners were invited to the hubs on the pretext of taking home gifts for their wives. The boxes contained items typically associated with the event – henna cones, bindis, bangles, etc. In addition, they also included helmets.

Swiggy – More powerful than prayer

Credits
Advertising Agency: Swiggy In-house Creative Studio, Bangalore, India
Production House: Charcoal Films
VP Marketing: Srivats TS
AVP Marketing: Ashish L
Creative Director: Shikha Gupta
Director – Delivery Partner Marketing: Arpit Agarwal
Sr. Manager – Delivery Partner Marketing: Swarnendu Mandal
Assistant Manager- Marketing: Prem Akash
Director: Sharad Das
Producer: Ruby Thakur
Additional Credits: Jayant Kedia, Amit Sharma, Arjun Ravisanker

Tags:
Direct Marketing, India, Swiggy, Charcoal Films, Digital, Film, More powerful than prayer, Best Awareness Campaign, TVC