Thai Health Promotion Foundation: Replacing Alcohol Bottle
Leo Burnett Bangkok with Thai Health Promotion Foundation encourages people to stop wasting time drinking and get to work for a better life instead. During hard times, while many people are hustling doing extra jobs and putting in more work to strive for a better life. Thai Health Promotion Foundation concerns that drinking may prohibit many people from using their full abilities to work efficiently, and also sees that alcohol consumes up a big chunk of people’s time that they could be spending working for a better living condition. Leo Burnett Bangkok came up with a dynamic, fun and simple TVC aiming for people to see how easy and more worthy it is to make a quick life turnaround, if they just replace the alcohol bottles in their hands with different working tools and put them to work, spending time wisely to gain more money instead of wasting time and money being drunk.
Credits
Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Mum Films
Sound Production Company: Sound Space
Chief Creative Officer: Sompat Trisadikun
Creative Director: Skon Khanawuthikarn
Copywriter: Ravisara Mekasuwanaroj
Art Director: Nattnaree Kheaw-im
Art Director: Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
D.o.p: Teerawat Thitikornwanich
Production Manager: Sumittra Kudcharoen
Production Manager: A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist: Rattana Leedamrongprasert
Online Artist: Rattana Leedamrongprasert
Tags:
Leo Burnett, Bangkok, Thai Health Promotion Foundation, Public Interest, Alcohol
