Some ads leave a lasting impression in the minds and some fade away instantly. Here, the Campaigns of the World Team presents you the list of ads that we believe delighted consumers due to their creative storytelling in the year 2015. Go through them and don’t forget to comment if you think we have missed out! Share it with your colleagues, friends and in your network. The best of 2015 in one link!
The Great Khali: Ambuja Cement
Home is a Heaven. But that wasn’t the case with the Indian born, our very own Punjabi puttar and the WWE superstar, The Great Khali. His strength was his problem and he never enjoyed living at his home. But when he builds his home with Ambuja Cement, he rediscovered the joy of living in one’s own home. Hilariously executed and hitting the right nerves for the consumers, this ad from Ambuja cement was an instant hit and created what the brand wanted the most – the top of mind recall from millions and millions of people across India. This advertisement also highlights the fact that if you can choose and use a celebrity well, the brand can go places!
Client: Ambuja Cement
Marketing head: Vivek Deshpande
Managing director, CCO: Bobby Pawar
ECD: Jigar Fernandes
Account management: Paritosh Srivastava, Chandan Jha
Production house: Early Man Films
Share the Load: P&G
Defying stereotypes that dominantly exist in the Indian society, Share the Load campaign from Ariel amplified conversations around the most obvious but rarely discussed topic – Is Laundry Only a Women’s Job? The campaign was amplified by interesting mix of TVC, digital, innovative product brochures and involving female celebrities, taking it to the next level. The brand not only owned the space around laundry but also built an emotional equity by provoking the society to talk about gender inequality and uneven distribution of domestic work.
Watch the case study and how the entire campaign was executed.
Title: Share The Load
Agency: BBDO India
Campaign: Share The Load
Advertiser: Procter & Gamble
Brand: Ariel Matic
HP: I Like Your Soch But Love My Approach
Today’s youth has a different approach towards life. They are not always interested in following the traditional path of seeking a degree and then going for a full-time corporate job. Instead, they believe in doing things differently. The power of technology and self-motivation is driving them to take risks and attempt things differently. They are able to mend the good old ways to suit their new approach. HP India’s #BendtheRules Campaign was a celebration of a youth’s new approach and it subtly captures the new product innovation HP has introduced in its new range of tablets – a laptop that bends! How cool is that?
Creative agency: BBDO India
Fevikwik Ad – Todo Nahi Jodo
If any ad in 2015 delivered its product benefit in the most amazing way, it has to be this. The ad featured in the background of a ceremonial parade at the Wagah Border, highlighted the controversial and debated topic of India-Pakistan relations. Despite being such a politically hot topic, it was delivered in a very humorous and subtle way. The ad broke during the India Pakistan match, and it can only be estimated how powerful the reach would have been! Last but the least, it gave the beautiful message of working together in a positive manner, a popular opinion, citizens of the both country believe in.
Watch this and delight yourself.
Creative agency: Ogilvy & Mather, Mumbai
Creative team: Piyush Pandey, Anurag Agnihotri, Nasrullah Husami, Saurabh Dixit
Account management: Vivek Verma, Vishal Bijlani
Director: Prasoon Pandey
Production House: Corcoise Films
Mauka Mauka (India Vs Pak): Star Sports
A match between India and Pakistan in a world cup is a dream run for advertisers. And for Star Sports, Mauka Mauka turned out script a new history! On 15th Feb, 2015, Pakistan was set to battle India for the 6th time in a row in a World Cup match. On all the previous 6 occasions, India was undefeated. The ad shows a generation of father-son in Pakistan tirelessly waiting to burst crackers if India loses a world cup match against their arch rivals Pakistan but that never happens. A brilliant insight, a beautifully made song and the perfect time made this ad one of the most sought after ads during the world cup season. Even after the matches, people hopped on the Internet websites to rewatch it again and again. For the cricketing world to see another terrific ad like this is almost believing like there can be another Sachin! Truly! Madly! Special!
If you missed it (you must be based in Icelan!).
If you have watched it, do it again. It never bores!
Broadcaster: Star Sports
Gayatri Yadav, EVP marketing and communication, Star India
Agency: Bubblewrap Films
Touch the pickle: Whisper
Finally, someone, especially a brand took the bold stop of saying no to stereotypes and started an initiative associated with women and periods. Why shouldn’t women talk about their periods or hold themselves for doing things they want?
A beautiful initiative by Whisper: #TouchThePickle.
Agency: BBDO India
Bhains ki aankh: Shop Clues
Getting surprised by commercials from Shop Clues was something you could expect in 2015. There series of films had something unconventional and idiosyncratic that you will rarely forget. Also, their approach of taking a totally different route from their competitors like flipkart or amazon definitely helped them get their message clear and aloud. And the best part, we got something rhyming and yes, again, totally unconventional like this: Ting se lekar tong, ding se lekar dong, get sab kuch on Shopclues.com.
What are you waiting for?
Brand : Shopclues
Product Group : Is-B2c & Online Shopping
Name of Agency : Enormous Brands
Millions of children die in India every year due to unhygienic infections. And it is on the mothers to ensure that they are clean and hygienic to give birth to a healthy and safe baby. That’s the pain point LifeBuoy decided to address with this real-life experiment involving Sangrahi, a to-be-mother.
We can’t say exactly why but everytime we watch this ad (and that has been plenty of times in the past year), we have tears in our eyes. Go ahead, watch it now.
Creative agency: Lowe Lintas
Bhalai Ki Supply: Tata Docomo
Insaan hi Insaan ke kaam aata hai! Taking a simple insight we encounter everyday in our lives, Tata Docomo took ahead its ‘Open Up’ proposition and connected back to its product offerings (more data, more recharge) in its “Chalu Rakho Bhalai Ki Supply”. It all connects magically! And you will believe it them.
Lend a watch.
Client: Tata Docomo
Creative agency: Contract Advertising
Marketing head: Gurinder Singh Sandhu
Team Contact: Ashish Chakravarty, Mayur Hola, Kapil Mishra, Abhishek Chaswal, Sidhant Mago, Rupesh Sahay, Angud Bhalla, Umesh Grover, Gunjan Gaba, Nishant Saurabh, Sugato Roy
Production house: Early Man Film
Producer: Anand Menon
Paperboat Drinks: A Paperboat Down the River of Memories
Memories. Childhood. Nostalgia. Gulzar. Malgudi Days. Need we say more? If it is about connecting emotionally, there can’t be a better recipe than all of these. Sit back and get ready to be transported to your childhood. Backed by soothing music, beautiful real life scenarios, and of course, those words from Gulzar saab, make it all to difficult to forget.
Client: Paper Boat
Creative agency: Karishma Lintas
Production house: Lintas Productions
Director: Rajesh Ramaswamy
Poetry and narration: Gulzar
Producer: Anil Naidu, Tulika Sodera and Nupur Nijhawan
Executive producer: Poonam Wahi
Associate producer: Anshuman Sharma
Production manager: Tufail Ahmed
Line Producer: Sathyanarayan Rao
Costume stylist: Priyanka Mundada
Art director: Dhanya Plyo
Creative: Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Rexena Devraj, Indrasish Mukherjee, Adarsh Atal, Sayan Mukherjee
Planning Agency: Omnicon
Business: Lowe Lintas
An ad focussed on creating awareness about farmer suicides in India. Beautifully done! Don’t miss the catch song!
Skymet Weather App
A video appeal to Cannes Lions Jury Members: iCongotv
This one, because we believe this industry (advertising) can make a difference. And we believe, it does, it really does. But we have to do it the right way. A powerful campaign. A personal favourite of ours! We should change things not for just 3 months of the year. But for the entire year! And a lifetime. Watch it and share your views.
Brand : iCONGOtv
Steps into Koovs.com
The world changes for two people as they step into the world of Koovs.com. Fantasy, fiction, beautiful execution. Have a look
Internet Baby Heaven: MTS
We can’t live without Internet. Yes, we are that generation. And the way MTS used this insight to introduce us to the #InternetBaby, about to arrive in this world to #ExploitTheWeb is simply brilliant. One of the most watched videos on YouTube in the year 2015.
Watch as the baby who has just popped out his mother’s womb is exploiting the web.
Client: MTS India
Creative agency: Creativeland Asia
Production house: Earlyman Films
Rudali: For Radio Mirchi
This breaks the clutter. Not just breaks but destroys it. Stands out of all the ads we have picked, because of the unique cultural story telling route it has taken to tell a story about the brand. And it drives home the message that Mirchi Sunne Waale Always Khush.
Hilarious. Adorable. A must watch.
Brand : Radio Mirchi 98.3 FM
Product Group : Radio Channel Promotions
Concept Note : Radio Mirchi listeners don’t need a reason to be happy, kyonki ‘Mirchi Sunnewaale Always Khush’.