The Big Issue with Fox & Hare – #TheBigMissYou

The Big Issue With Fox & Hare #TheBigMissYou

The first-of-its-kind campaign aims to support the homeless people in the UK who are not able to sell newspapers due to the government-imposed lockdown. To invoke sentiments among the audience, the campaign involves a series of elements such as a short film and the real-life stories of the vendors. It highlights the grave challenges faced by The Big Issue vendors and how even a small help will bring about a big difference. The campaign appeals to the people to help these vendors via subscribing to the publication. This donation-cum-subscription will direct 50% of the money per user towards helping the vendors.

The Big Issue is a social enterprise, launched 29 years ago by John Bird and Gordon Roddick in response to the growing number of rough sleepers on the streets of London. The two believed that the key to solving the problem of homelessness lay in helping people to help themselves, through vendors purchasing the magazine with their own money and selling them on to the public, at their own profit or loss.

As a result of the Coronavirus crisis, for the first time since launch, we had to take the difficult decision not to sell a magazine on the streets, and ask our vendors to stop selling for their own health and safety. We are acutely aware of the impact that this loss of earnings will have on vendors and our organisation as a whole. We have moved quickly to adapt our business model in new and innovative ways, to offer a level of support to our vendors through this crisis. We have done this through an appeal to support the organisation: selling subscriptions, digital copies or generous financial contributions. Of the money raised through the appeal, 50% of net proceeds will go to supporting vendors and 50% will go to the Big Issue to ensure we continue to be here for those that need us now and in the future.

Credits:
Campaign: #TheBigMissYou
Agency: Fox & Hare
Client: The Big Issue

Tags:
Health, COVID-19, Coronavirus, Social Campaign, The Big Issue, The Big Miss You, Awareness, Public Interest, Donation