The Man Company: Hall of Gentlemen
Celebrating the extraordinary stories of ordinary men, The Man Company brings an exciting new campaign, Hall of Gentlemen.
The journey from self-love to selfless love truly defines a gentleman. Against this backdrop, India’s leading homegrown men’s essential brand, The Man Company, has launched a long-standing intellectual property of The Man Company inaugurated with the sole purpose of paying homage to these fine gentlemen. The latter came out of their comfort zones to help others.
Hall of Gentlemen initiative honors the remarkable life journey of commoners doing uncommon work and positively impacting society by taking a few instrumental steps. The activation begins with the amazing stories of three noteworthy heroes: Helmet Man of India Raghavendra Kumar, Superhero of Jabalpur Parag Diwan, and Jaipur’s Ray of Hope Gautam Khandelwal. The brand will continue introducing one such unsung hero working genuinely to give back to society every month.
Raghavendra Kumar, popularly known as the Helmet Man of India, left practicing Law and started giving free helmets to motorcyclists or two-wheeler owners riding without a helmet. Hailing from Greater Noida, Raghavendra’s life took a turn when his good friend met with a road accident that proved fatal because he wasn’t wearing a helmet. This small gesture of goodness by Raghavendra has a significant impact on society. He has also started a free library for kids and adults to entertain themselves with tons of knowledge.
Parag Diwan is fondly called the Superhero of Jabalpur. Fulfilling his mother’s dream, Parag feeds and teaches underprivileged people near Narmada Ghat and encourages them to dream big.
Gautam Khandelwal, A gentleman who lives in Jaipur, Rajasthan, left his high-paid corporate job to help rural communities in education, livelihood, and health sector by setting up various democratic learning centres and businesses.
The brand aims to donate 10% of their sale proceeds of limited edition Honour EDT to support the selfless journey of these gentlemen.
Speaking on this latest development, Hitesh Dhingra, Founder, The Man Company, said, “This campaign is extremely close to our hearts. While self-love is a huge part of a gentleman’s life, it is his journey from self-love to selfless love that truly encourages the spirit of a gentleman. Through the Hall of Gentlemen, we aspire to celebrate the extraordinary stories of ordinary men in the retrospect of their selfless deeds.”
“We have always believed and worked on the principles of harmonious diversity, and our Hall of Gentlemen debutantes are no different. We want to convey that gentlemen come in all sizes and shapes, and even the perfect gentlemanly brilliance can be scarred with common mistakes or innuendos. Being a gentleman doesn’t mean you are perfect. It simply means you continue to try your best, especially when it comes to giving back selfless love. We are asking people, if you know a story, something that can motivate others, then get in touch with us. We’ll follow up on the story. This is an exciting new venture for us, and we hope to get consumers on board.”
Credits
Brand: The Man Company
Campaign: Hall of Gentlemen
Category: Grooming
Tags: Inspiring Film, Helmet Man, #GentlemanInYou
