The Moldy Whopper by Burger King – The beauty of no artificial preservatives

The Moldy Whopper by Burger King
The beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER® that is free from artificial preservatives. isn’t it beautiful? #NoArtificialPreservatives

Over the last three years, Burger King has removed 8,500 tons of artificial preservatives from its food globally. To tell the world, and hopefully send an important message to the fast-food industry, INGO Stockholm, DAVID Miami and Publicis Bucharest broke the mold with something unpredictable: mold. “Moldy Whopper” featured the iconic Whopper rotting through a period of 35 days. A simple and clear message to the industry, showing that their food has no preservatives. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too.

It has won 18 Gold Pencils at The One Show 2020.

Credits
Agency:
INGO / Stockholm
DAVID / Miami
Publicis / Bucharest
Mayflower / New York