The North Face – ‘Change The Face Of It’ created by student of Miami Ad School

The North Face – Change The Face Of It, Forever.

Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats. These are not just some random derogatory terms stringed together by us. These are, in fact, just a few of the many sexist terms, slangs, and phrases you will hear in the outdoors. These terms, obviously, were coined by men. They are names of rock climbing routes, a skiing technique, and female athletic teams respectively, making the outdoors an uncomfortable space for women.

But, in order to encourage and inspire the next generation of female explorers, The North Face has decided to Change The Face Of It, forever.

This project was created for One Show’s Young Ones Brief Awards and has secured a merit position.

Credits:
Copywriter: Khushali Bhansali
Art Director: Vidhi Agarwal, Siddhant Karale, Nihal Bambulkar
Advertising School: Miami Ad School, Mumbai

Tags:
Women, female explorers, Digital Film, TV, Brand Film, Young Ones Student Awards, The One Club, Young Ones Competition