Tommee Tippee: The Boob Life

Tommee Tippee has launched The Boob Life, featuring real-life mums and their babies. It’s an unapologetic celebration of these women, their bodies, and their choices, acting as an open pledge to support every parent through every second of their feeding journey – whenever, wherever, and however they may choose. Here to make a stand, The Boob Life affirms that there is no ‘one size fits all’ in parenting and seeks to give mum the confidence to do what’s right for her.

New global research commissioned by Tommee Tippee revealed that a staggering 93% of mothers felt their mental, physical and emotional struggles with feeding had gone unacknowledged. With the continued debate around breastfeeding in public spaces or social media platforms, it’s no surprise that only 1 in 10 young mums said they felt comfortable breastfeeding in public; almost a quarter even felt embarrassed to feed in front of their friends, yet alone elsewhere!

Life-giving you is bringing a baby into the world, and you’re about to become their universe. The one they reach for love, warmth, milk, and comfort.
 

 
Credits
Agency: Manifest
Campaign: The Boob Life
Client: Tommee Tippee