UNAIDS: The Mirror – Break down gender diversity taboos
UNAIDS presents The Mirror, a campaign on International Day for Transgender Visibility to break down gender diversity taboos among children and raise awareness about their rights. All children deserve an equal opportunity to grow up in a safe and loving environment. Statistics show that transgender teenagers are much more likely to attempt suicide than teenagers whose identities match what is written on their birth certificates. In addition, transgender people face discrimination and, in certain countries, can be arrested. And transgender women have some of the highest rates of HIV, up to 40% in some cases. The film portrays a shy young boy smiling while wearing a woman’s scarf as he sees his reflection in a mirror. The movie captures the pivotal moment of self-recognition.
#Seemeasiam #TransDayOfVisibility #TDOV2021.
About UNAIDS
The Joint United Nations Programme on HIV/AIDS (UNAIDS) leads and inspires the world to achieve its shared vision of zero new HIV infections, zero discrimination, and zero AIDS-related deaths. UNAIDS unites the efforts of 11 UN organizations—UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, UN Women, ILO, UNESCO, WHO, and the World Bank—and works closely with global and national partners towards ending the AIDS epidemic by 2030 as part of the Sustainable Development Goals.
Credits
Advertiser: UNAIDS
Campaign: The Mirror
Agency: FCB India
Chief Creative Officer: Swati Bhattacharya
Account Management: Vishakha Khatri
Account Planning: Kizie Basu
Creative Team: Gia Fernandes, Anusheela Saha
Digital Team: Vinesh Nandikhol, Roshan Shetty, Giamaria Fernandes, Aabhaas Worah,
Nikhil Fernandes, Ponnada Kulteja, Sukrit Sharma
Director: Shashank Chaturvedi
Producer: Robin D’Cruz
Singer: Sikander Kha
