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UNICEF – #ENDviolence | More Than A Mark

UNICEF – #ENDviolence | More Than A Mark

UNICEF, #ENDviolence

#ENDviolence – More Than A Mark by BBDO Group Germany GmbH for UNICEF Deutschland

UNICEF, #ENDviolence

Worldwide, three out of four children experience physical or psychological violence. And yet, in our society, violence in parenting is still often overlooked, tolerated or perceived as inevitable.

#ENDviolence makes visible what is invisible primarily: the effect violence has on the inner soul of children. We are telling the story of three children’s different experiences of violence and show how this violence leaves its marks.

A taboo has become a topic in social media.
We launched the campaign with the support of high-reach influencers. They not only encouraged people to share the film – but they also produced content themselves, taking on the perspectives of the victims and thus urging them to take action against violence.

Credits
Client: UNICEF
Agency: BBDO Group