Unwanted 21 Days: #UnwantedGyaanSeSavdhaan

Unwanted 21 Days, the regular oral contraceptive from the house of Mankind Pharma, has launched a campaign #UnwantedGyaanSeSavdhaan. The campaign intends to mobilise India’s young population, especially newly married couples, to know the importance of family planning. The campaign initiates conversations to understand their access to information and services related to reproductive health.

Unwanted 21 Days campaign #UnwantedGyaanSeSavdhaan encourages on contraception, family planning and attempting to break the taboo that revolves around such topics

Through this campaign, the brand aims to normalise the conversation around contraception, family planning and raise awareness in a fun, relatable and engaging manner. While age is a factor that a couple needs to consider, that should not be the only reason for them to have a child before they are ready.

Talking about the campaign, Joy Chatterjee, General Manager – Sales and Marketing of Mankind Pharma, said, “There has been a lot of debate around the right time to conceive and we feel that every couple has the freedom to choose when they can plan their pregnancy. As a contraceptive brand, we are trying to raise the awareness towards family planning as it helps in improving maternal health, child survival, reducing number of abortions and woman empowerment.”