Verizon: Love calls back – It’s never too late for love to call back
In the film, Love Calls Back, LGBTQ people tell their stories of how their families either didn’t understand their orientations or how they reacted poorly to learning their brothers, sisters, sons and daughters were LGBTQ. The touching stories show very real calls of those family members who reacted badly called their estranged family and had heart-to-heart talks with them, proving that love can ‘call back’ and help heal old wounds.
According to Sean Bryan, Co-CCO of McCann New York, finding the right subjects was an important part of the process. “We started by casting for parents who were haunted by the way they handled their child’s coming out,” he says. From there, they approached the children and once all were game, the filming was able to proceed.
As an everyday viewer, it’s tear-jerking to watch, and for the team on the shoot, “They used up a lot of Kleenex,” Bryan says.
It’s never too late for love to call back. Verizon and PFLAG are committed to connecting and reconnecting all families. Find support for LGBTQ families at pflag.org
Credits
Verizon:
Diego Scotti, Chief Marketing Officer
Andrew McKechnie, Chief Creative Officer
David Bowen, VP Creative Marketing
Ricardo Aspiazu, Director, Creative Marketing
Christina Hull, Creative Marketing
Greg Sacharoff, Creative Marketing
McCann NY:
Rob Reilly, Global Creative Chairman
Eric Silver, Chief Creative Officer, North America
Sean Bryan, Co-Chief Creative Officer, New York
Tom Murphy, Co-Chief Creative Officer, New York
Wayne Best, Deputy Co-Chief Creative Officer, Verizon
Dan Donovan, Deputy Co-Chief Creative Officer, Verizon
Karsten Jurkschat, Creative Director
Alex Little, Creative Director
Kyle Harrison, Junior Copywriter
Ezequiel Consoli, Junior Art Director
Nathy Aviram, Chief Production Officer
John McAdorey, SVP Executive Producer
Doug Harrison, Producer
Laura Kellerman, Producer
Eric David Johnson (aka DJ Bunny Ears), SVP Executive Music Producer
Dan Gross, Music Producer
Alex Caredes, SVP Executive Account Director
Elyssa Nemetsky, Account Director
Jane Huh, Account Supervisor
Jordan Hamilton, Account Executive
David Webster, EVP Executive Strategy Director
Leah Brier, SVP Group Strategy Director
AJ Feld, VP Strategy Director
Michael Goldstein, VP Communications Planning Director
Teresa Mitchell, Senior Project Manager
Krista Spindler, Project Manager
Danielle Korn, EVP Director of Business Affairs
Wilmien Blake, SVP Director of Business Affairs
Hovannes Moussati, Business Manager
Terry Marcello, VP Director of Talent Payment
Debbie Myllek, Talent Payment Manager
Moxie Pictures:
Lee Hirsch, Director
Robert Fernandez, Executive Producer
Katie Connell, Head of Production
Matt O’Shea, Assistant Director
Josh Kraszewski, Key DP
Ric Sarmiento, DP
Brett Wiley, DP – Cleveland
Tyler Meason, DP – Utah
Trevor Herrick, Production Supervisor
Jennifer Venditti, Casting
Union Editorial NY:
Caryn MacLean, Executive Producer / Partner
Susan Motamed, Senior Producer
Christopher Huth, Editor
Jean Taylor, Assistant Editor
Kirk Balden, Flame Artist
Mike Howell, Colorist (Color Collective)
Sonic Union:
Brian Goodheart, Mix Engineer
Nathanael Taylor, Producer
A special thanks to PFLAG National:
Brian Bond, Executive Director
Diego Miguel Sanchez, Director of Advocacy, Policy & Partnerships
Jamie Curtis, Director of Chapter Engagement
Liz Owen, Director of Communications
Maggie Ardiente, Director of Development
Tags:
Verizon, Love calls back, McCann, Inspiring Film, Digital, TV Ads, Best TV Ads, LGBTQ people, LGBTQ+, LGBT Pride, PFLAG, McCANN, USA, Public Interest, NGO
