Volvo: A Million More

Volvo Cars safety campaign to save a A Million More lives.

Ideas that change the world are often the most controversial.
After Volvo introduced the 3-point safety belt, they faced a world of criticism. Since then, it has saved more than a million lives. Now it’s time for the next step. For everyone’s safety.

“The seatbelt is a violation of human rights”. “It’s better to be thrown out than to be trapped inside”. These are only a few of the comments made about the introduction of the safety belt. In a new, global brand campaign, Volvo lets us hear the true stories of people who survived car crashes thanks to the safety belt.

Credits
Advertising Agency: Forsman & Bodenfors, Sweden
Art Directors: Sophia Lindholm, Karl Risenfors, Leo Dal
Copywriters: Hampus Elfström, Nicholas Düfke
Client Director: Magnus Wretblad
Account Executive: Ewa Edlund, Katarina Klofsten
Agency Producer: Anna Junker Lundin
PR Strategist: Bjarne Darwall
Planner: Daniel Sjöstrand
Digital Strategist: Peter Gaudiano
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Christian Sundén
Media Agency: Mindshare
Director: Laerke Herthoni
Producer: Kalle Wettre
Production Company: New Land
D.O.P: Mattias Rudh
Executive Producer: Sophie Tamm Christensen
Stylist: Johanna Borggren
Production Designer: Catharina Nyqvist
Editor: Johan Söderberg, Miguel Angel
Grade: Joakim Rissveds
Sound Design: Adrian Aurelius, Ballad
Online: Peter Törnestam, Chimney