Volvo LifePaint. The safest cars make roads safe for cyclists.

Volvo didn’t stop at making the roads safe for those inside a Volvo. Known as the safest car manufacturer, it came up with a washable, spray-on paint that is invisible during the day, but lights up under headlights. Making the cyclists visible to car drivers. And making the roads safe for cyclists. The effort really stands out, much like the cyclists!

Campaign: Volvo LifePaint
Brand: Volvo

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