Volvo Trucks – Look Who’s Driving.

A full-size truck. A little girl with a remote control. A gravel pit filled with obstacles.

This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A unique cage construction, cast-iron front plus corners and skidplate of high-grade steel make this a very tough truck indeed. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when you need it – you won’t get stuck.

Take control over your traction – automatically
When mud or sand have swallowed the road, the only way to stay out of trouble is to keep moving. This is where the driven front axle in the Volvo FMX is hard to beat. And even harder to beat now that it’s equipped with the new Automatic Traction Control (ATC), a clever feature that automatically engages the front axle when it’s needed. Some of the product features that are mentioned may not be available in all markets. Please contact your closest dealer directly to discuss the best solution for you.

Volvo Trucks – Look Who’s Driving feat. 4-year-old Sophie

Credits:
Advertising Agency:Forsman & Bodenfors, Sweden
Senior Account Director:Olle Victorin
Account Director:Cilla Pegelow
Account managers:Anneli Kjellander, Britta Malmberg
Art Directors:Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter:Bjorn Engstrom
Writer:Douglas Reid
Designer:Jerry Wass
Planner:Tobias Nordström
Production Company:New Land
Producer:Sophie Tamm Christensen
Executive Producer:Erik Torell
Post production:Swiss
Stills Photographer:Robin Aron Olsson
Directors:Charles Brisgand, Leo Berne, Megaforce
Music:Cobrastyle, Teddybears
Editor:Nicolas Larrouquere
Sound:Kouz Production