Will of Steel | Geeta Phogat- JSW Steel

A true story featuring a real inspiration, Geeta Phogat (the first Indian woman to win a gold medal in Wrestling at the Commonwealth Games). Geeta comes from a conservative and patriarchal village, Balali in Haryana where wrestling was always considered a man’s sport. The film is a depiction of her journey and how she overcame societal norms, busted several myths, fought resistance from her whole community and wrestled her way to success, all because she had the inner strength and the will of steel to achieve her dreams. Will of Steel

Client: JSW Group
Creative agency: Ogilvy & Mather
National creative director: Rajiv Rao
President, Mumbai and Kolkata: Navin Talreja
Executive creative director: Sukesh Nayak
Senior creative director: Talha Nazim
Planning: Ganapathy Balagopalan
Account management: Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava
Production house: Curious Productions
Director: Vivek Kakkad
Producer: Shahzad Bhagwagar

What do you think about this?

%d bloggers like this: