WWF: Your plastic diet

Your plastic diet by WWF
Eight million tonnes of plastic ends up in the ocean every year. They break down into tiny bits called microplastics, small enough to enter our food chain, along with other types of microplastics like those that are released when we wash our clothes.

On average people could be ingesting around 5 grams of plastic every week, which is the equivalent weight of a credit card. Our study suggests people could be consuming on average, over 100,000 microplastics every year. That’s approximately 21 grams a month, just over 250 grams a year.

The truth is, we don’t know. We know that plastics are doing irreparable harm to wildlife, but scientists have only just started looking at what it’s doing to human health. Can we say, categorically, that this is causing impacts on our health? No. Does that mean we can rest easy? Absolutely not. After all, you wouldn’t choose to chow down on an actual credit card.

How do we really solve this problem?
While saying ‘no’ to straws and bringing along a reusable bag are great first steps, which you absolutely must do, it’s governments and business who need to solve this. At WWF, we want governments around the world over to sign a global legally binding treaty to streamline how we use and dispose of plastics. The business should play an important role here too – for example, by changing their production and product design models to allow for re-use of plastic rather than immediate disposal.

Credits:
Client: WWF
Campaign: Your plastic diet
Advertising agency: Grey
Graham Drew, Executive Creative Director
Andrew Fong, Creative Director
Heng Thang Wei, Creative Director
Selva Ganapathy, Copywriter
Kevin Wong, Art Director
Ralve Khor, Art Director
Suzy Chiang, Producer
Jo Yau, General Manager
Marcus SK, Brand Director
Vivian Khoo, Account Executive
Huma Qureshi, Regional Director PR & Corp Comms AMEA
Production Team: MFX Sdn. Bhd.
Post Production: Glass Fin (KL)
Sound Production: Maverick AV Sdn. Bhd.