The Aaj Likhenge Kal philosophy is brought alive with a Zee Tv’s brand new visual identity, where each element signifies the aspiration of the Indian middle class. The circular logo denotes the universal appeal of Zee TV’s all-inclusive content. The orange colour represents the inner glow or radiance that emanates from within – a symbol of positivity and confidence that the brand echoes.
A retired government employee took a flight for the first time in his life. The reason will melt your heart. The great Indian middle class is taking charge and rewriting the rules of their destiny. #AajLikhengeKal
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Brand Film, Zee Entertainment Enterprises, Mahasangams, Aaj Likhenge Kal, TVC Campaign, Brand Identity, Indian middle class, Digital Video, Digital Campaign, Brand Awareness, Zee tv ads