No Strings Attached with Zivame!

Zivame continues its differentiated approach to bring to life real issues that women face with intimate wear, humour and quirk. No Strings Attached with Zivame!, their latest campaign in collaboration with Prashasti Singh aims to create awareness of problems one faces with the regular petticoat and how Zivame Saree Shapewear was built to provide a better alternative.

Zivame Saree Shapewear is a new-age string less petticoat that works as an underskirt and Shapewear. Unlike the messy, old-school petticoat, it is seamless, shapes and sculpts the tummy, thighs and the rear and gives the perfect mermaid silhouette under any saree.

Speaking about the campaign, Ms Khatija Lokhandwala, Head Marketing, Zivame, said, “This is Zivame’s second film in our exclusively created stand-up series for intimate wear. The fun and humorous route enables us to connect better with our audience and enables us to highlight serious issues in a manner which is more relatable and engaging.”