Libresse: Real Men Understand Periods | Men-struation

Libresse, a feminine care brand in Malaysia, has launched a campaign called Men-struation to reframe what periods are in men’s minds to improve understanding between women and the men in their lives.

The month-long integrated campaign was launched on Libresse’s Facebook page and features a character called the ‘Get Real Bro’. He explains periods man to man – sharing educational content videos and tips with every man in women’s lives, so they understand what period is like and how they can support them.

Guys, it’s like changing oil in a car…

Guys, it’s like cramps from working out…

Guys, it’s like craving a MEGA burger…

Find out more: www.libresseletsgetreal.com.my/men

Tags:
BBDO, Malaysia, Men-struation, Menstruation, BBDO Malaysia, Get Real Bro, Illustration, Digital campaign, Awareness campaign, Awareness Ad, Women, Periods