Titan Raga urges girls and ladies to #FlauntYourFlaw | Khudse Naya Rishta
We feel that Titan Raga latest TV spot #FlauntYourFlaw in line with the brand’s campaign, ‘Khudse Naya Rishta’ is truly heart-warming and bold at the same time. This one’s an ode to the women who don’t shy away from wearing their flaws with pride.
What is a flaw? What is imperfection? What is a scar? Nothing but societal stereotypes which don’t have any existential reality. And #FlauntYourFlaw does those women full justice who believes in crushing all such stereotypes under their foot just like the butt of a cigarette. As we are talking about it boldly, so is the tone of this TV spot! And we love it!
It’s high time that the world realises and the woman especially that beauty is not feeling ashamed of the pregnancy marks but realising how beautiful they are. That the scars from a war are not to be veiled but revealed and flaunted as the biggest medal. We feel that it’s the flaws that make a person unique, that give her a distinct identity. And every aspect of it is beautiful. The visual stories in the spot truly mirror the product philosophy of the Raga ‘I Am’ collection. Go on, have a look at the TV spot and the different visual stories that it tells and don’t forget to flaunt your flaw!
Credits:
Agency: Ogilvy, Bangalore
Concept: Khudse Naya Rishta
Campaign: Flaunt Your Flaw
Group Chief Creative Officer and Vice Chairman: Sonal Dabral
Chief Creative officer: Azazul Haque and Mahesh Gharat
Copywriter: Azazul Haque
Creative team: G Prasanth, Cynthia Unnikrishnan, TK Radhesh
Executive Vice-President and Head of Advertising, South: Tithi Ghosh
Senior Vice-President, Head of Planning: Anirban Roy
Client Services Director: Akshatha Poojari
Planning team: Easo John, Srishti Kataria
Agency Producer: Rajib Baruah
Production House: Good Morning
Director: Shashanka Chaturvedi
Tags:
#FlauntYourFlaw, Ogilvy & Mather, Titan Ads, Titan Commercials, Titan Raga campaigns, Latest TVC, Digital Campaign, Flaunt Your Flaw, Watch, Bangalore, Khudse Naya Rishta, TV spot
