Nicotex – Ek Cigarette Kam campaign ask people to quit smoking by quitting one cigarette at a time

Nicotex Ek Cigarette Kam campaign | World No Tobacco Day

Nicotex India took the opportunity to make 5 videos showing the top 5 instances in a day on which a person smokes.
The campaign idea was Ek Cigarette Kam – asking people to quit smoking by quitting one cigarette at a time and thus quitting gradually. Nicotex Ek Cigarette Kam on World No Tobacco Day.

We used these videos to run ads on different platforms. And since the videos had an element of time (morning, evening, lunch, etc), we time banded the videos so that our audience watches the relevant video as per the time frame