Uber – Safety Never Stops, innovative safety video

Uber and 72andSunny Amsterdam have created Safety Never Stops, Best Marketing Campaign to communicate Uber’s relentless commitment to safety and showcase the host of pioneering and innovative safety features developed to ensure it.

While the message is serious, the campaign is humorous and light-hearted to help engage viewers and keep their attention.

Patrick Stal, Uber’s EMEA Head of Marketing says: “We put safety at the heart of everything we do, and Uber has made a number of important steps that have made our platform safer, such as the introduction of key safety features within the app.

Awareness is a key part of safety, and this marketing campaign is designed to drive up awareness levels of these safety features, through the use of an innovative In Ride briefing concept, which will help ensure as many riders know about our safety features so as to make them as effective as possible.”

“Your safety is important to us, because we believe #safetyneverstops”

Credits
Brand: Uber
Campaign: Safety Never Stops
Creative Agency: 72andSunny Amsterdam
Director: Pensacola
Production Company: Canada
Sound Design Company: Ambassadors
Post/VFX Company: Ambassadors

Tags:
Best online marketing strategies, Uber Ads, Uber Campaigns, Uber Safety Never Stops, Best Marketing Campaign, 72andSunny, Uber Safety Video, Digital Campaign