Google Pixel 4 in Domino’s pizza boxes as a Premium Topping
Google showcased the hands-free features of its latest smartphone by partnering with Domino’s Pizza on an unconventional campaign. The pizza chain delivered the Pixel 4 smartphone in specially designed boxes to select people, along with instructions on how to use voice commands and physical gestures to operate the Android-based device, Ad Age reported.
Google sent the special pizza boxes to more than 50 influencers with the idea that they would post videos to their YouTube channels. As demonstrated in an unboxing video by YouTube personality Josh Peck
The special delivery features a customized Domino’s box with copy including “Hot, Fresh and Hands-Free” and the Pixel 4 is housed in a section titled “Premium Topping.”
ok @madebygoogle I see you with the collab of the century with @dominos for this custom pixel 4 unboxing pic.twitter.com/SQ51KxpWh4
— Sam Sheffer (@samsheffer) October 15, 2019
Google Pixel 4 “Unboxing” ???? #madebygoogle pic.twitter.com/BqOyocO6O0
— Safwan AhmedMia (@SuperSaf) October 15, 2019
Tags:
Domino’s Pizza, Google, Youtube, VMLY&R, Advertising, Brand, Google assistant, Technology, Pizza, Influencer Marketing, Google Pixel 4, Google Pixel 4 XL
