To launch L’Oréal Unbelieva’brow makeup line in Italy, Brand produced an influencer campaign raising eyebrows and awareness. Known for its outspoken beauty and fashion culture, they needed a compelling approach to captivate critical Italian consumers. They achieved this by working closely together with L’Oréal and local influencers to create story-driven content optimised for Instagram, YouTube and Facebook. They asked four beauty influencers to test products during a day in their life using specific lightening, framing and camera settings. By ensuring a consistent look in keeping with L’Oréal’s guidelines, they created a fantastic-looking campaign full of original content.
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Influencer campaign, Digital, L’Oréal Unbelieva’brow, Beauty, Cosmetic, Skincare, Digital Campaign, Social Media, Awareness Campaign, L’Oréal Paris, MediaMonks