ALCC: Topless Poster | Touch to see if it’s real

In Mozambique, the majority of women are ashamed to talk about Breast Cancer and think that they are not at risk. It is very difficult to do something that has an impact on them. So, to attract their attention, ALCC created the first Topless Poster.

ALCC is an African organisation helping woman understand that breast cancer is life threatening. To make this aware, DDB Mozambique created the very first topless poster, where a woman was put in a sort of structure, with her breasts out. On the structure the message ‘Touch to see if it’s real‘ was put. Women were shy at first but then started touching the womans’ breast. They then received a folder with ‘Breast cancer is also real’

Credits
Advertising Agency: DDB Mozambique, Maputo, Mozambique
Creative Directors: Zeca de Oliveira, Anderson Lima
Art Directors: Anderson Lima, Erick Vasconcelos
Copywriter: Zeca de Oliveira
Illustrator: Maísa Chaves
Graphic producer: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael

Tags:
ALCC Topless Poster, Breast Cancer Awareness, Breast Cancer Campaign, Breast Cancer Ads, Outdoor Campaign, OOH Advertising, Topless Poster