International OCD Foundation: Compulsive Assistance

Compulsive Assistance campaign by Miami Ad School for International OCD Foundation

“I’m so OCD!”

It’s a common phrase used today to describe anything from being neat freaks to being detail-oriented to being quirky. But the truth is that OCD is a real mental illness that intrudes on the lives of its sufferers. Every time we use the term lightly, we make it harder for actual sufferers to seek help.

To help raise awareness and break stigma during International OCD Awareness Week, the International OCD Foundation will partner with Amazon to give Alexa OCD traits.

*Note: This is student specific work and does not claimed by brand.

About:
The International OCD Foundation is a donor-supported nonprofit organization. Founded in 1986 by a small group of individuals with OCD, the Foundation has grown into an international membership-based organization serving a broad community of individuals with OCD and related disorders, their family members and loved ones, and mental health professionals and researchers around the world. We have affiliates in 25 states and territories in the US, in addition to global partnerships with other OCD organizations and mental health non-profits around the world.

Credits:
Daniel Kang – Copywriter
Samruddhi Pawar – Copywriter
Gabs Samame – Art Director
School: Miami Ad School NY

This campaign is about:
OCD, Technology, Awareness Campaign, International OCD Foundation, Obsessive compulsive disorder, Compulsive Assistance