Stain-Proof Tablecloth to Match Your Wine by Galil Mountain Winery
The Stain-Proof Tablecloth comes in four “Winetone” shades and pairs perfectly with your favorite bottle of wine.
Three things remain certain in life-death, taxes, and holiday-fueled wine spills. The topple of someone’s half-full glass of wine on your fancy tablecloth is an inevitable part of the chaos and chatter that consumes a holiday dinner—until now.
Leo Burnett Israel and Galil Mountain Winery created a stain-proof solution, just in time for the Jewish New Year. The result is an integrated campaign – equal parts clever and aesthetic.
The duo developed the “Winetone” tablecloth, designed to match Galil Mountain Winery’s wines’ exact colors. The tablecloths are part of a festive gift box that includes a bottle of wine—rosé, cabernet sauvignon, merlot or syrah—and its perfectly matched tablecloth. So when you or your guests spill, it’ll blend right in.
To successfully produce this unique product, the agency partnered with Hameshaken—a chain of small production factories that employ people with disabilities.
It’s a campaign rooted in a belief in helping others out—whether that’s elevating a meaningful company like Hameshaken or easing consumers’ wine-spilling worries during the holidays.
Credits:
Brand: Galil Mountain Winery
Campaign: Stain-Proof Tablecloth
Advertising Agency: Leo Burnett, Israel
This campaign is about:
Festive Campaign, Disabilities, Hameshaken, Wine, Product Design
