Google Insta-Highlights

While many in Thailand use Google to search for answers they need, very few used the search engine to look for football-related information. They wanted to show Thais that Google search was the easiest way to get in-depth real-time football information anytime.

Idea:
Due to being in a different time zone, most international matches happen late at night in Thailand. They used this opportunity to recreate late-night football matches as daily Instagram stories, so fans do not lose sleep over them. They used game date from Google search – scores, goals, penalty, fouls, and schedule – and recapped complete matches on Instagram. Fans could dive deeper and unlock game insights by simply swiping up to open Google Search.

Result:
By using Instagram to bring football fans to the Google Search bar, they scored over 1.3 million daily active users, and a 4% increase in usage intent for the football onebox feature.

Credits
Client: Google
Campaign: Google Insta-Highlights
Advertising Agency: Toaster, Singapore, Singapore
Executive Creative Director: Vinod Savio
Associate Creative Director: Alvaro Bruch
Copywriter: Benjamin Teo
Art Director: Yong Yu Tan
Copywriter: Yaniga Lertpimonchai
Senior Motion Graphics Designer: Mujib Jamin
Head Of Technology: Oliver Dooley
Senior Account Manager: Vanessa Soh
Account Director: Saufi Salleh
Motion Graphics Designer: Chozan Aung

This campaign is about:
Digital Campaign, Thailand, Electronics, Technology, Toaster, Google Search