Adidas: She Is Heard
October 27, 2020
Adidas has a problem with sports journalism. The majority of sports coverage is of male athletes and most sports articles are written by men. She Is Heard will be Adidas first, all-women’s team of journalists to break barriers between girls and sport.
Credits
Campaign name: She Is Heard
Media: Experiential, Out of Home, Integrated
Industry: Sports
Market: North America
Language: English
Agency: Miami Ad School & Humber College
Brand: Adidas
Art Director: Ted Pedro
Copywriter: Brenna O’Leary
This campaign is about:
Clio Awards, Integrated, Canada, Sports
