Audi: Drive The Change | It’s time to steer away from stereotypes

Audi presents ‘Drive The Change’ on Women’s Day 2021

Stereotypes. Women, you have heard them all.

“You drive pretty well for a woman.”
“Can your feet reach the accelerator?
“You might want to consider a smaller car?”
“Will you be able to change the tire on your own?”
“You’ll be more comfortable in the backseat.”

But, it’s time to steer away from stereotypes. Change the attitudes and take to the streets to #DriveTheChange to an equal future.

Audi India celebrated this Women’s Day with its #DriveTheChange initiative to drive over gender-related stereotypes. Audi India kicked off the initiative by inviting its fanbase to post some of the gender-related stereotypes they are tired of hearing. Having received over 100 responses, the brand took this initiative on-ground by inviting eight women for the campaign drive.

Credits
Client: Audi India
Campaign: Drive The Change
Agency: BBH