Superdrug: Itty Titty Stickies

Superdrug launched a new Itty Titty campaign to encourage 18-35-year-olds to check their breasts.

With nearly two thirds (64%) of women aged 18-35 years old not checking their chests regularly every month and with 1 in 7 women affected by breast cancer in their lifetime, Superdrug is launching a new unique ‘Itty Titty’ campaign to encourage people to take control of their health. It intends to increase the level of awareness and conversation about breast checking and encourage people to regularly check themselves.

 

 

 

 
The campaign sees people receive a free Itty Titty sticky leaflet when they order their contraceptive pills from Superdrug Online Doctor or pick up their contraceptive pills from four of Superdrug’s pharmacy stores – London The Strand, Battersea, Islington, and Manchester-Piccadilly. The leaflet includes 12 pairs of Itty Titty stickers and encourages people to place a pair on each of their pill blister packs as a visual reminder to check their breasts for abnormalities which will help them stay aware of any changes to their chest.

Credits
Advertising Agency: Grey, London, UK
Tags: United Kingdom, Health, Pharmaceutical, Superdrug, Healthcare Campaigns, Superdrug Itty Titty, Breast Cancer Campaigns, Breast Cancer Ads, Itty Titty Stickies, Breast Cancer Awareness