Halonix Safer City Project – Make this city safer for women
January 17, 2015
Halonix Safer City Project
See how a billboard contributes towards making the city safer for all.
The dark spots along Delhi’s streets are known to be especially dangerous for women. Halonix decided to put up billboards that not only gives a message of ‘right light’, but also does the right thing by being a source of light that lights up these spots, making them safe to walk past. And effectively making women feel safe.
Credits-
Campaign: Halonix Safer City Project (Women Safety)
Category: outdoor campaign | CSR campaign
Advertising Agency: Cheil Worldwide
Brand: Halonix
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