Burger King: The Social Distancing Whopper

Burger King presents The Social Distancing Whopper.

In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are more transparent than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”

With all this happening, Wunderman Thompson Italia and Burger King® Italia have decided to opt-out of traditional types of communication, and to launch a new, truly unique burger.

We are introducing the Social Distancing Whopper, the famous Whopper® now with far more onions to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives®, take-away services and eat-in.

Credits
Advertising Agency: Wunderman Thompson Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Motion designer: Morgan Storti
TV Producer: Marta Armando
Director: Alessandro De Leo
Speaker: Ruggero Andreozzi
Music: The FoolishMouse / MaxH
Mix audio: Hogarth worldwide Italy
Head of business: Matteo Bellisario
Account: Luca Santagati

Tags:
Print Advertising, Digital Campaign, Advertising Campaign, Best Digital Campaign, Integrated Campaign, Italy, Food, Public Interest, NGO, Burger King, Wunderman Thompson, Social Distancing Campaign