Interactive Print Ad by Ford Explorer shows car features once you place your phone

Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer SUV would then appear on the mobile screen and demonstrate the features using elements from the print ad. Quite cool, check it out in action below.

Credits
Advertising Agency: BBR Saatchi & Saatchi, Israel
Brand: Ford
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriters: Idan Levi, Sharon Refael
Art Director: Ori Hasson
UX/UI: Gal Mamalia
Programmers: Roy Zoarets, Omry levy
VP Group Account Head: Hagai Liran
Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror
Digital Account Executive: Chen Halpern
VP Production: Dorit Gvili
Producers: Bosmat Marmareli, Alon Shmuelof
VP Planning: Shai Nisenboim
Planner: Lora Goichman
Studio Manager: Yaron Keinan
Photoshop Artist: Yaniv Shahar
Traffic: Ronit Doanis
Source: digitalsynopsis