The Womanity Foundation: Don’t Blame the Clothes

Every eleven minutes, a woman is raped in Brazil. To add insult to injury, one in three of the population believes its the woman’s fault. Furthermore, 30% blame what the woman is wearing rather than the rapist. The Womanity Foundation presents Don’t Blame the Clothes

Awards:
D&AD Graphite Pencil in Print
Cannes Lions Shortlist in Print
WAVE Silver in Print
EL SOL Silver Award in Print
One Show Merit in Magazine Campaign

Credits
Client: The Womanity Foundation
Campaign: Don’t Blame The Clothes
Advertising Agency: J. Walter Thompson, Brazil
Chief Creative Officers: Rodrigo Grau, Ricardo John
Executive Creative Director: Humberto Fernandez
Creative Directors: Mariana Borga, Erico Braga
Art Director: Gabriella Marcatto
Copywriters: Mariana Borga, Eveline Farina, Mariana Carvalho
Account: Thiago Galdi, Caroline Amaral, Enrico Cavallari, Luisa Tofeti
Media: Camila Bertoli, João Dabbur, Gabriela Amato, Nathalia Silva
RTV Director: Márcia Lacaze
RTV Producer: Patrícia Motta
Photographer: Gabriel de Moura
Production: PICT Estúdio
Client Approval: Tiana Vilar Lins

This campaign is about:
Award winning print campaign, Print ad, Awareness campaign, JWT, Creative Advert, Creative Campaign, Creative Advertising