Behind India’s New Online Development (BINOD)

A week ago, who would have thought that ‘Binod’ would become the moniker of an all-out social media movement! Nonetheless, Binod is everywhere. Look up the trending section on Twitter and see for yourself (that is if you’ve just come out of hiding). But, where did Binod come from? More importantly, how did a mere name gain traction of the size that most marketing campaigns aspire for? Well, like most online trends, the origin of Binod is not rooted in some iron-clad logic. Instead, it was born out of a seemingly everyday phenomenon in the world of YouTube. More precisely, the Channel Slayy Point released a video in which they threw some shade on the meaningless comments that their videos get. One of the comments was made by someone named Binod Tharu. Guess what the comment said? Well, “Binod”! From that point forward, the name spread all over the internet like wildfire. In fact, its spread still hasn’t been contained. From the biggest brands in the country to viral social media personalities, everyone is feeding oil to the ‘Binod’ fire. Here are some glimpses of the development so far:-

YouTube India

Let the Binods begin? pic.twitter.com/nq799Z7xor
— YouTube India (@YouTubeIndia) August 8, 2020

Jaipur Police

What is #BINOD?
B – Buckle up the seat belt before driving
I – Inform Police about any suspicious activity
N – Never drink and drive
O – Obey COVID guidelines
D – Dial 100 for any help or assistance#JaipurPolice #TeamJaipurPolice
— Jaipur Police (@jaipur_police) August 7, 2020

Tinder

Update – Binod just matched with Binodini https://t.co/QmV4IHwgCY
— Tinder India (@Tinder_India) August 7, 2020

Airtel

Receive every call with "Haan #Binod Bol"
Comment and tag us with their reactions?
— airtel India (@airtelindia) August 7, 2020

Swiggy

We think Binod will be the first person to call and wish us at 12 tonight.
— Swiggy (@swiggy_in) August 7, 2020

Call 112

#Binod might not write anything else, but we do have a message for you! pic.twitter.com/1It1yZE7Tq
— Call 112 (@112UttarPradesh) August 7, 2020

Mumbai Police

Dear #binod , we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety
— Mumbai Police (@MumbaiPolice) August 7, 2020

Netflix

In addition to the appreciation for #Binod, let us not forget another hero, Armaan, who has commented this on every tweet of ours for the last year. https://t.co/DNpf4CC36i
— Netflix India (@NetflixIndia) August 7, 2020

Paytm

Done. https://t.co/zjxs0bDWey
— Paytm (@Paytm) August 7, 2020

Bumble India

View this post on Instagram
Comment Binod if you agree ?‍♀️
A post shared by Bumble India (@bumble_india) on Aug 7, 2020 at 8:32am PDT

Bewakoof

View this post on Instagram
Check out our profile picture for a surprise!? . B = Bewakoof B = Binod B = Be love you . . #Bewakoofofficial #bewakoof #binod #binodtharu #topicalspot
A post shared by BINOD FAN ACCOUNT (@bewakoofofficial) on Aug 9, 2020 at 8:33am PDT

SBI

View this post on Instagram
Only if everyone behaved like #Binod when online, there would be lesser fraud reports. #CyberSafety #OnlineFraud #OnlineBanking #SocialMedia
A post shared by State Bank of India (@theofficialsbi) on Aug 8, 2020 at 7:01am PDT