Breast Touch Points by Nueva Mujer on Breast Cancer Awareness Month

Breast Touch Points created by Nueva Mujer, to remind users that the touch test is accessible anywhere, takes little time and can save their lives.

Breast cancer prevalence and mortality will increase in the next years. By 2025 there will be up to 2.5 million new cases and 800,000 deaths. Self-exam remains to be the best method to detect it early.” (WHO)

So, Nueva Mujer Magazine generated a digital symbol using the most visible and interactive geometric format on Instagram and hacking it to create the first Breast digital Touch Points.

Different shades of color represented different women were available to be downloaded, touched, swiped and pressed digitally to remind everyone about the simplicity of self-exam.

With this action, breasts became protagonists all across the digital platform that tends to ban them.

Credits
Advertising Agency: Maruri GREY, Quito, Ecuador

This campaign is about:
Breast self-examination, Breast Cancer Awareness Month, Digital Campaign, Instagram, Facebook, Social media, World Health Organization, Public Interest, Awareness Campaign