Girls Who Code: Missing Code
Girls Who Code Breaks The Internet with New “Missing Code” Campaign, Highlighting Unseen Contributions of Women Coders
In a move designed to celebrate the unseen contributions of female coders, Girls Who Code is launching “Missing Code,” a digital campaign that illustrates how broken the internet would be if not for the work done by women. The campaign was made possible by the generous support of the Lyda Hill Philanthropies’® IF/THEN® Initiative and created in partnership with a women-led team at independent agency Mojo Supermarket. “Missing Code“ kicks off on December 7th for Computer Science Education Week and will run throughout the week on Girls Who Code social media channels and www.missing-code.com.
In 2020, women made up just 26 percent of computing jobs. The campaign highlights the contributions of women in tech and shifts perceptions of what a programmer looks like while also drawing attention to the gender gap.
“There is still a perception out there that coding isn’t for girls, but that’s not true—we know that women coded a huge part of the web,” said Reshma Saujani, founder and CEO of Girls Who Code. “With this campaign, we’re hoping to inspire the next generation of women coders by showing them what the world would look like if they weren’t building it, designing it, coding it. Because without their contributions, the world as we know it would fall apart.”
The “Missing Code” campaign features an interactive portal where visitors can surf an alternate, dystopian internet missing the code written by women. The portal features mocked-up homepages of top platforms—including Teen Vogue, Sephora, and Adidas — reprogrammed to show how crucial women are to the field.
“We are thrilled to support our partner Girls Who Code on the ‘Missing Code’ campaign, which reinforces the important roles women have played in building the web,” said Nicole Small, CEO of Lyda Hill Philanthropies® and co-founder of the IF/THEN® Initiative. “We know that ‘IF she can see it, THEN she can be it’ and hope this campaign will inspire more girls to follow in the footsteps of the brilliant women who came before them.”
“We needed something that grabs attention and changes the way people see this industry,” explained Mo Said, founder and Chief Creative Officer of Mojo Supermarket. “Everyone thinks of coders as nerdy guys in loose-fitting hoodies. We wanted to engage teens and change that perception. How do you show that the internet needs women coders? By showing just how much it would suck without them.”
Credits
Production Company: division7
Agency: Mojo Supermarket
Tags: Non-Profit campaigns
