Inflation Cookbook – Addressing Food Insecurity in Canada

Rising food prices have pushed food insecurity in Canada to record levels, leaving many Canadians struggling to afford nutritious meals. The Inflation Cookbook offers a solution by predicting weekly grocery price drops and generating healthy, chef-inspired recipes based on those discounts. With real-time data on over 400 ingredients, this innovative tool empowers Canadians to eat well for less, turning price volatility into significant savings.

Challenge: The Alarming Rise of Food Insecurity in Canada

Food insecurity has reached unprecedented levels across Canada, with rising food prices playing a significant role in the growing crisis. According to Food Banks Canada, food bank usage hit its highest point in 2022, a troubling sign of the times. As inflation squeezes household budgets, more Canadians are turning to lower-priced, processed foods, which are often less nutritious. This shift presents a significant challenge: How can Canadians afford healthy, nutritious food when it seems increasingly out of reach?

Solution: The Inflation Cookbook – Your Guide to Healthy Eating on a Budget

Enter the Inflation Cookbook, an innovative grocery shopping tool designed to help Canadians navigate the unpredictable landscape of rising food costs. This platform is not just a cookbook; it’s a powerful tool that predicts weekly price drops on groceries and generates chef-inspired, nutritionist-approved recipes based on those discounted ingredients. By harnessing real-time price data, the Inflation Cookbook transforms the volatility of food prices into an opportunity for healthy and delicious savings.

Tracking prices for over 400 ingredients across major retailers in 80 locations, the Inflation Cookbook’s adaptable platform is built for expansion. Its data-driven approach means it can easily be tailored to different regions and markets, extending its benefits beyond Canadian borders. This versatility makes it a valuable resource for budget-conscious consumers around the world, ensuring that everyone has the information they need to make nutritious choices without breaking the bank.

The Inflation Cookbook not only empowers Canadians to eat healthily for less, but it also reflects the values of its creator, SkipExpressLane, a food delivery app committed to providing well-priced, fresh groceries. In partnership with Food Banks Canada, this initiative champions access to affordable, nutritious food for all.

Results: Significant Savings and Widespread Impact

Since its launch, the Inflation Cookbook has made a considerable impact on Canadian families:

• $21.8 million in projected total savings for Canadian families by December 2023.
• 28,600 weekly users benefiting from the tool.
• 400 million media impressions, highlighting its reach and influence.
• 355+ pieces of press coverage, spreading the word about this innovative solution.

As food insecurity continues to be a pressing issue in Canada, the Inflation Cookbook offers a practical, data-driven solution to help Canadians eat healthier while spending less. By turning the challenge of rising food prices into an opportunity for savings, it’s not just helping to fill plates—it’s helping to nourish a nation.

Credits
Agency: Dentsu Creative, Canada
Client: SkipTheDishes
Brand: Skip Express Lane

This campaign is about:
Food insecurity in Canada, Rising food prices, Healthy eating on a budget, Inflation Cookbook, Affordable nutritious meals, Grocery price tracking, Budget-friendly recipes, Real-time grocery savings, Digital Campaign